Personalized URL for Each Mail Recipient
Combine Web-power and Direct Mail with Personalized Web Landing Pages
- Add Impact
Every mailing piece is printed with a unique, personalized web address - Measure Responses
We track recipient visits to the personalized web addresses - Reinforce
Personalized web sites reinforce the message of the direct mail campaign
Start with Your Database
We process your list to append personalized URL's to each record in the database. In conjunction with a service partner we generate the unique URL using the recipient's name as part of the address. This URL address provides the link to a matching personalized web site landing page. Each mailing piece will have its own URL (The Internet's web site addressing Uniform Resource Locator).
Variable Print Marketing
Using inkjet or laser imaging, your mail pieces are personalized with the personalized URL printed one or more times in highly visible places on the mail piece. Additionally, other variable data may be inserted into the piece for the best one-on-one marketing possible. A variety of fonts and placements are available for maximum impact.
It's in the Mail
Corporate Communications Center provides all the postal discount processing, inserting and mailing to get you message out today.
Landing Pages
The web landing page welcomes the visitor personally. With our service partner all the programming is executed for review by you prior to campaign launch. The page can match the graphics of the direct mail piece and will be personalized with the recipient's name. Further data-driven customizing is possible, using fields in your database or content from marketing materials. Links to your main marketing site can be placed wherever desired on your custom landing pages.
Capture Responses
Recipients will be interested in their personalized web addresses. Response rates will vary, but you'll capture data on every web visit your mailing generates. The web site landing page automatically identifies which URL was entered and you'll know who responded.
Interact with Prospects
Your landing page can be interactive with surveys, click-action transactions, requests for printed literature and requests for interaction with a representative.
Database Enhancement
Information captured in the web site visits can be fed back into your marketing database. If you use our CorpComContact software the feedback is automatic, and becomes available to your sales people on line on a real time basis. Statistical reports will also inform you of response rates and click patterns.
Lead Notification
Visits to the personalized web landing pages can also generate email alerts to appropriate sales personnel for follow-up at the right time.
To learn more about personalized URLs and web landing pages call 214 871-2941 or toll free 1-800 760-6034 today to talk to an account executive.