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Some projects require a wide breadth of database expertise. CorpComContact provides
an ideal unifying-platform for combining disparate lists into a common record layout.
For example, one of our clients is a major luxury retailer. They host store opening
events with participating charities. Typically, lists from up to three charities
are combined with the corporate list into a single file. The source lists vary greatly
in their record layout and data consistency. We standardize the fields, add gender
salutations, combine the files, and eliminate duplicates while still maintaining
any multiple source codes for each record. This allows the retailer to customize
marketing messages for charity-specific events.
Merge/Purge, Upper-lower casing and Genderization Software
An extensive software library helps our data processing department identify duplicates,
merge/purge multiple lists and prepare them with proper gender and casing for higher
response rates.
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