Deliver a Personal Message to Your Recipients
Build more effective direct mail campaigns with the printing of a personalized website address on each mailing piece. PURL’s (Personalized Universal Record Locator) lead to recipient-specific web landing pages that may be styled to match your mail piece.
Each recipient may use the embedded unique address to open their own personalized micro-website. This lets you reinforce your marketing message, provide feedback opportunities and open links to your main website.
- Landing page graphics may match the look and style of your mail pieces
- Data capture
- Information on which respondents visited
- Click throughs
- Email addresses
- Questionaire responses
Integrated Marketing Made Easy
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Variable data laser printing
for full color personalized mail pieces
- Mass mail production – inserting, postal discount processing
- PURL data handling – Creation of PURL addresses for mail pieces
- Hosting of PURL landing pages
- Data capture from visits
- Email broadcasts – follow-up or as an initial outreach
- Literature fulfillment from any resulting requests for mailed kits
- Campaign management tracking – Contact database stores all dates of communication, email addresses and responses
Corporate Communications Center has acquired the industry leading on-demand software to facilitate PURL campaigns. We have integrated it with our on-line list software and variable data laser printing software to provide communicators with a powerful integrated marketing tool.
Call 214 871-2941 or toll free 1-888 760-6034 today to talk to an account executive.
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